Travel managers, watch this 2-minute video about the benefits of open API systems, and then ask yourself how it could – should – be applied to the travel industry:
To me, this video makes the point beautifully that open systems create unlimited opportunities. Closed systems, bounded by definition, can and do create value – but which type do you really want to bet on?
Let’s consider the case of direct connections (DC). As I told an audience last week, American Airlines has done an incredibly crappy job of framing the value proposition of DC to corporate buyers. So right away, it’s really hard to argue that there are any tangible benefits to you folks from seeing DC succeed.
But, given the compelling case made by this video, shouldn’t we be in favor of loosening the rigid pipes of the current GDS-based distribution model? Shouldn’t we be in favor of opening the lid of the inventory box, and letting creativity and innovation flourish?
I’ll rest my case with this slide:
(Hat tip to Tnooz for posting the video in this article)
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