Sweating The Numbers: Adding Value to Hotel Data

Sweating The Numbers: Adding Value to Hotel Data

The link above is to the deck that I presented at ITM’s conference in Liverpool earlier this year, and again via a webex this month. These 16 slides show the progression from ordinary hotel spend data to actionable clusters. Clusters are neighborhood-sized markets ideal for hotel negotiations and policy analysis. Clusters can be automatically generated from raw hotel data. Contact Dan Pirnat (dan.pirnat@trx.com) at TRX Travel Analytics for more details.

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