Travel Data 101 (part 4): Travel Analytics

Today we’ll look at data reporting’s sexy cousin, analytics.  Well, “sexy” may be a stretch, but my point is that data reporting is not very interesting, while good analytics can make you say “Wow – look at that!”

Travel category managers can be overwhelmed by all the data available to them.  Data reporting tools are necessary, but they typically produce “dumb” data.  By dumb, I mean Continue reading