Baking and Data Reporting

What the heck does baking have to do with travel data reporting, you ask?

Baking and Data ReportingIt makes for an interesting metaphor.  I used this concept in the speech I gave at the ACTE Canada conference this week in Toronto.  I’ll admit that the skit was a bit hokey, but the points about poor preparation of data, half-baked analysis and hanging Christmas lights on plain-jane data were too good to pass up.

Once I got beyond these process-related problems, we dived into some of the best practices in travel data reporting. The examples I presented involved  spend analysis, policy compliance, supplier negotiations and management recommendations.  If you’d like a copy of the 28-slide deck, please post a comment, or send me an e-mail here.

Yvonne Kerns, CIBC’s Global Travel Manager, and Sean Brooks, Associate Director for Travel Management at Bell Canada were the “real world” co-panelists.  Yvonne spoke about how she tracks average ticket price, and the success she’s had in getting senior management to support stronger compliance to policy.  Sean described the challenges he’s had in dealing with fragmented hotel data, and how he has been able to combine it in a way that outshone some of his hotel suppliers.

Thanks to the excellent ACTE staff in Canada for organizing such a terrific conference!

4 thoughts on “Baking and Data Reporting

  1. I’m sorry I missed your presentation – but you are absolutely right! I would love to see the slides.

    • Glad you like the metaphor! I’ve e-mailed you the presentation. Holler back if you have any questions, or just want to talk shop about travel data.

  2. I like the baking analogy. How far would you say point 2 stretches? Are many corps paying (shopping) for their own (or at least data pertaining to their travel, given the tricky connotations of implying ‘ownership’) data?

    I’d like a look at those slides if you have a free moment.


  3. Jack,
    If we can define “shopping” to mean paying for the integration of a company’s travel agency and credit card data, I’d say that most firms (maybe 65%?) with more than $10 million is air spend shop for their data.

    If by shop, you mean buying supplemental data – data that is not directly generated by the company’s travelers (via booking, paying or expense reporting) – I’d say that very few companies shop for travel data.

    One notable exception is traveler security data – the risk management services that firms like iJet provide. Many companies buy this type of information service, but I don’t typically think of it as travel data.

    Regarding the slides, I’ve just now e-mailed the file to you. Hope you find them interesting!

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