Blogging from the Masters Program

Today and tomorrow I’ll give you my take on the topics covered here at the Masters Program in Washington, D.C.  This is a small invitation-only event that gets attended by a fairly senior crowd in the business travel industry.

If you’d like to tee up a question on any of the topics, please leave a comment here at the bottom of this post.  I’ll do my best to bring it up, either here at the event or afterwards with the relevant speaker.

The full agenda is here; the key topics include:

  • End-to-End in travel booking and payment
  • Global regulation and legislation
  • Face-to-face versus virtual meetings
  • The ROI on travel
  • Meetings management
  • Change management
  • Travel programs and global consolidation
  • Impact on travel of technology’s standardization
  • GDSs efforts to deliver relevant content

I’ll put my notes as comments under this post.  Please do likewise if you see anything of interest here!

6 thoughts on “Blogging from the Masters Program

  1. Scott,

    Can you please investigate this question related to Global regulation and legislation – What is the current status of CO2 emissions regulations for all modes of travel, worldwide, but especially in the UK and the EU?



    • Tom,

      The short answer from Joel Secundy, Deputy Assistant Secretary for Service Industries at the U.S. Department of Commerce and Stephen Verdery, Partner at Monumental Policy Group is “Nothing much will happen this year in the US regarding legislation”. Joel has kindly agreed to put me in touch with a gent on his staff who is very involved in this area. I’ll post more on this after speaking with him, likely sometime next week.

  2. Scott, in the headline of the program it states ‘supporting travelers on the road’. My question is – what have the business really done the last 10 years to support the traveler on the road’? It seems like the focus has been on pre-trip (i.e. on-line booking with an average adopationrate of 30% in Europe!) and post-trip (i.e. expense systems). So anticipated answer is ‘not much really, if anything’. Inevitably – what’s the future perspective on this then? Background for your info: I admit being biased a bit, representing a company ( that now fills this gap (on the road) securing communication, influence behavior and compliance – thus leveraging service to the traveler, including risk management and securing the expected savings. Excited to hear if you get a chance to ask the question and the response – should you find it relevant to ask, of course.

  3. Ole,
    Gregg Brockway, President of TripIt, described the types of information that his firm makes available to travelers after they have booked their trip.

    This includes weather forecasts for the destination, maps and driving directions, calendar updates, flight status alerts, ability to post trip summaries or details to social media platforms (Facebook, Twitter and LinkedIn), and visibility of LinkedIn contacts that are either located in or traveling to your destination.

    Please tell us more bout Contgo’s offerings in this space, as it is ll fairly new.


  4. Key points from Charles Petruccelli, President, Global Travel Services, American Express, on the “New Normal”:

    * Corporate travel spend and volumes will not likely return to previous levels any time soon

    * Alternatives to travel are fast emerging and are real

    * Travelers are notably more cost conscious

    * The industry is moving from a transaction-centric to a traveler-centric model, driven in large part to mobile platforms for services

    * He would like to see industry-specific optimized levels of travel spend (as a percentage of revenues), to be readjusted every few years

  5. Christine Duffy, CEO of Maritz Travel Company made the point that meetings management is getting more sophisticated. Stakeholders want to see meeting goals linked to business goals, often expressed as Return On Objectives (ROO).

    Fay Beauchine, President at Carlson Marketing and Events, said that most meetings have one of three objectives: to get attendees to do more, sell more or learn more.

    Duffy moderated a panel that discussed how to integrate virtual meeting elements with in-person events. Cisco and InXpo, its virtual meetings technology provider, shared their recent experiences with Cisco Live, an annual in-person event hosted for about 10,000 Cisco employees.

    Last year Cisco added the virtual meetings component. While there was a slight dip in the number of in-person attendees, roughly 4,500 additional employees participated virtually. Of the 4,500 virtual attendees, one-third said they planned to attend in person next year.

    Cisco was thrilled and is committed to this hybrid approach for a variety of its major meetings.

    A key to integrating virtual meetings with in-person events will be for hotel properties to invest in the video technology. This will be a challenge, given the weak revenue and tight credit environment.

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