Last quarter’s most popular topics covered travel ROI, savings, metrics and reverse auctions:
ROI on Travel and Meetings – Why Bother? – challenges the feasibility of placing ROI metrics on trips; says there is a “good enough” alternative. It’s called management.
The Real Question Behind Travel ROI – searching for post-trip ROI is a long walk in the hot sun. Far better to focus on this essential question: “What’s the most effective way to achieve my goal?” Sabre and Cisco showed an interesting approach.
Travel Benchmarking Done Well – the Travel GPA tool focuses on actionable benchmarks – stuff that travel managers really need to pay attention to.
Savings Metrics, Rat Farms and KPIs Gone Bad – takes a critical look at three common definitions of savings, and the unintended consequences of each.
Reverse Auctions for Hotels and Car Rates? – wonders if travel suppliers may offer more reverse auctions for their inventory, and the implications for buyers, TMCs and GDSs.
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