There’s no single right way to innovate, but a flash of creative genius never hurts. You know you’ve found a truly great solution when your customers cry “My God, why didn’t I think of that?!!”
That’s exactly what I said when I saw this video:
If you’re a fan of Mexican food, like me, you know the problem – tacos fall over. An irritating and extremely common problem. One faced by what, a few hundred million consumers of crispy-shell tacos over the last few decades? That’s a pretty long time to put up with an in-your-face problem, no?
Finally, Old El Paso, a unit of General Mills, finds a solution – a flat-bottomed taco shell! Elegantly simple. Totally effective. Completely intuitive. Pure genius. (And yes, patent pending.)
OK, so how does this relate to travel? It’s inspiration – proof positive of the potential for brilliantly solving vexing problems.
Too many websites to search? Hello, Kayak. Don’t like keeping track of your travel confirmations? Howdy, TripIt. Don’t like seeing “Flight Delayed” just before you board a plane? Hola’, FlightCaster.
There’s no end of problems in the travel industry. We just have to figure out how to translate “What if it had a flat bottom?” into travel-speak.
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