The hottest topics on this blog last year dealt with data metrics, innovation, distribution and hotel sourcing. In case you missed these most-read articles:
- Travel Benchmarking Done Well – Describes the best travel benchmarking tool I’ve seen. From the fine folks at Travel GPA. (661 views)
- Savings Metrics, Rat Farms and KPIs Gone Bad – Makes you think a bit more carefully about how you define your key metrics, especially the Big One – savings. (421 views)
- ROI On Travel And Meetings – Why Bother? A rebuttal to those clamoring for proof positive of travel’s value. (542 views)
- “CouldYou” a Clever Innovation From a TMC – The most innovative tool I saw last year from a TMC. Built by Short’s Travel. (594 views) Great counter-point to the post below:
- Four Barriers to Travel Innovation – Why TMCs and GDSs have an arguably appalling track record at delivering new sources of value. (561 views)
- Google – The Ultimate Direct Connect Platform? Why the Google-ITA deal should make GDSs very, very worried. (429 views)
- Best Practice: Hotel Sourcing Strategy Study – Build better bid lists with powerful new insights gained from hotel cluster analysis. (452 views)
Look for more posts on these types of topics this year, with a bent toward innovation, the direct-connect issue, better travel policies and streamlining the travel sourcing process. So what else would you like to see covered here?
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