Travel truly is priceless. How else can you get such a clear view of places, of people? I’m back from the LACCTE travel conference in Sao Paulo with fresh understandings about managed travel in Latin America Brazil – and implications for us Norte Americanos.
Lesson Number One – don’t confuse Brazil and “Latin America”. One is a country, the other
Posted in Airlines, Education, Hotels, Travel Procurement, Travel Technology |
Tagged ABGEV, Argo IT, Azul, Brazil travel, consolidators, direct connections, GBTA, LACCTE, Latin America travel, Lemontech, Reserve |
Here’s a very quick poll on the topic of innovation in our industry:
Biggest Barrier to Travel Innovation?
I’ll use the results to spark more discussion.
Please vote now. Your 12 seconds of anonymous input will be greatly appreciated!
(The poll is housed on LinkedIn. You can see the results by clicking on the link above.)
Quick, now – what’s the biggest innovation in travel data reporting over the last ten years?
Dashboards or Balanced Scorecards? Those
trace back to 1987. Web-based travel reports? Gotta be 15 years old, at least.
Comparative price benchmarking? 15 years old, minimum.
Travel program benchmarking done online?
7 years old. “One number score”, aka batting average?
5 years old.
My point? Corporate travel managers need a new generation of travel data tools. I’m not selling anything. But I can see the numbers on the wall, at least in terms of what’s needed. Here goes:
Core Value: is Descriptive, should be Prescriptive