Disclosure: I’ve served ProcureApp as an unpaid advisor.
Procurement folks hate undiscounted spend. They’ll love ProcureApp. Why? Because it detects when a buyer (think traveler) has wandered onto a non-approved supplier’s website. When that happens, a friendly message pops up.
“Pardon me, old chap. Couldn’t help noticing that you’re on Brand.com’s site. Not really an approved supplier, are they? Tsk, tsk. Why don’t we take a nice stroll over to our approved travel site, and do our shopping and booking over there, shall we?”
Beautiful. A timely message displayed to a traveler at a critical step in the path of non-compliance. Complete with a link to the preferred site.
Not loving the affected British slant? No problem, old chap – you can customize the message’s text to your liking (The British example is my doing, not ProcureApp’s.)
Maybe you prefer “Book here and you’re fired.” Oh, come on – I know a few of you would want that one.
Messaging is not limited to cases where a traveler lands on Brand.com’s home page. ProcureApp can deliver customized messaging and preferred links, and even insert corporate purchasing codes – at just about any point in the shopping/booking process.
On a car rental site: “I say, would you mind if I inserted our company ID here? We’ll get a better price, you know. And do be a good lad and decline all the insurance options.”
Phil Hammer, the force behind ProcureApp, sees wide potential for helping buyers/travelers do the right thing. It’s point of process messaging designed to re-direct behavior. “We’re still discovering new ways that procurement managers want to deploy this”, he says. Some buyers are keen to simply track non-compliant purchases; others want active diversion as far upstream as possible.
There is precedent for this technique in the travel industry. Heather Young, travel manager at Capital One, gave a presentation at a GBTA event last summer in which she described a similar home-grown method. “It’s very effective, and very easy to implement”, she said, if memory serves.
Clever messaging at key points in the procurement process. Jolly good show, that!
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