Looking for some fresh thinking on the travel KPI front? Help is at hand!
Four of us took up Paul Tilstone‘s challenge to create a set of Key Performance Indicators for travel category managers. Nicolas Borel, Torsten Kriedt, James Westgarth and I have been working on this project for quite a few months now.
We settled on twenty-one KPIs, complete with definitions and likely data sources. Of course, you can’t have a KPI Toolkit without an Excel file, right? So we designed an easy self-scoring worksheet that allows you to customize the weights of each KPI to suit your interests. Our KPIs focus on transient travel – the groups and meetings side was out of scope from the get-go.
Folks, these KPIs are suggestions – they are not industry-agreed standards. They are meant as a thoughtful starting point for considering which KPIs are best for your travel program.
Updated: Here are the two files we created:
2012 KPI Reference Guide for GBTA This PDF describes the 21 KPIs in detail, and provides more information about the scope and limitations of this effort.
KPI Scoring Wizard This Excel file contains a simple worksheet that allows custom weighting and scoring of each KPI.
GBTA (Global Business Travel Association) members have access to the KPI toolkit via the GBTA website. The KPI toolkit is but one ; many other valuable resources are available to GBTA members. If you are not yet a member, you may join GBTA here.
Here is a whitepaper from Advito, BCD’s consulting unit, on the role of KPIs in a strategically managed travel program: Strategic Travel Program KPIs from Advito
On a related note, here’s a post on the pitfalls of using KPIs.
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