The End of Travel Data Darkness

Ending Travel Data Darkness with a Switch

Ending Travel Data Darkness with a Switch

This is the year in which travel data darkness begins to die.

By data darkness, I mean the opacity of travel booking data made outside of company-approved booking channels.  Exhibit A – hotel bookings made on Brand.com. Given that most companies can’t see 40-50% of their hotel bookings, this is a big black hole for most travel managers. And safety/security managers. And tax managers (more on this later).

Sure, you may get this data via the corporate credit card, or eventually via the expense report, but by then that data’s wattage is pretty dim.  Surely you need brighter data – more detail, in real time, regardless of how or where your travelers book.

No problem.  The solution – conceptually – is so close and so simple. And it has tax benefits to boot.

It’s your company’s Continue reading