Travel Data and Airline Sourcing Education Decks

You gotta love the 40 good folks who gave up a beautiful Sunday in San Diego to talk travel data.  I delivered a 6-hour workshop for GBTA on this topic, and am proud to report that not one person fell asleep!  Here’s the handout file we used. Topics included:

  • Sources and uses of travel data
  • Boring data reports and stupid statistics
  • Making good data-driven presentations
  • Key concepts needed for travel analyses
  • Using derivative data to answer seven key questions
  • GBTA’s KPI Resource document (as a handout; we didn’t have time to discuss it) Continue reading