Good innovation solves worthy problems. Here are three problems that strike me as worthy, and their very rough calls to action. (Part 1 in this series covers major travel innovations to date; Part 2 covers key non-technology factors that will affect the future of the travel industry.)
Dot 1: Google is in a quandary. It needs to enter big markets with high growth opportunities. Dot 2: Google likes the travel industry. I’ve heard estimates that about 10% of its revenues are attributable to travel. Dot 3: There’s a big travel-related search market that Google hasn’t cracked. It sits behind the walls of the GDSs. Dot 4: ITA Software has deep expertise in airline pricing, shopping and availability searches. ITA powers Continue reading →
As I described in Part 1, broad innovations in technology have paved the way for many travel innovations. But surely there are important non-technology factors that are shaping the future of the travel industry. Let’s take a look at five such factors and their implications.
An Aging Population. Demographics are like glaciers – they change slowly but are incredibly powerful. This chart shows where we’re headed age-wise. In about 20 years there will be more old folks than young folks out there. Travel marketers know that these segments have very different wants and needs, but I wonder if those marketers are gearing up enough for this important trend. Continue reading →