A lot of folks in the travel industry don’t enjoy the numbers side of the business nearly as much as they do the people side. Fair enough, as the whole industry is built on the premise of building better interpersonal relationships.
But what is it about the analytical efforts that are really causing you the most pain?
Maybe if we understood those pain points better, our industry could do a better job of making the numbers side a bit easier on everyone.
If you are a travel buyer, please take 2 minutes to answer five quick questions here:
Yesterday I led a full-day workshop on travel procurement at NBTA’s annual conference. We had a terrific group of about fifty folks participate. About two-thirds came from travel backgrounds, and about a third came from the procurement side. Lots of good interaction throughout the day.
We’re moving into the hotel sourcing season, so take a moment and think about your favorite little black dress or your best power suit. What makes it your favorite? And how the heck does this relate to hotel sourcing?
Great clothes project the image you want. They send signals. They help define your image. And if you’ve chosen carefully, they help achieve your goals. But they’ll only do that if your clothes fit like a glove. See where this is going? Continue reading →
The major issue is the extent to which each alliance’s capacity to serve your account will change. Buyers who use Continental significantly will want a fresh look at how well the Star Alliance (led by United, Lufthansa, Air Canada, Singapore Airlines and now Continental) can serve your travel footprint. If you can put more spend with the Star Alliance, you may be able to get bigger savings. Continue reading →
This post continues the thread “Why Travel Disses Procurement…And What To Do About It“. In that post I explained why procurement has a bad reputation among many (not all!) travel managers, and two steps that will help travel managers overcome this problem. This post describes the third step.
If your firm spends much on meetings and events, you should check out Meetings Analytics. This young firm does the hard and messy work of gathering, scrubbing and analyzing corporate meeting data, and then analyzes it to identify practical savings opportunities. You my think (or be told) that you already get meeting data reports from your meeting management tools or travel agencies. Hah! These guys are way ahead of those old-school reports. They report their findings in these key areas: Continue reading →
Today we’ll look at data reporting’s sexy cousin, analytics. Well, “sexy” may be a stretch, but my point is that data reporting is not very interesting, while good analytics can make you say “Wow – look at that!”
Travel category managers can be overwhelmed by all the data available to them. Data reporting tools are necessary, but they typically produce “dumb” data. By dumb, I mean Continue reading →