“Book It” Will Spark Travel Value Engines

Book It, the oh-so-clever service from Short’s Travel, is a game changer.

Book It makes the “Shop anywhere, but book it here” concept practical for corporate travelers.

Travelers can use any website to find an itinerary and fare they like, then send that flight info to Short’s via e-mail.

The Book It system looks up the traveler’s corporate profile, presents relevant travel policies, applies the corporate discount, and with 3 clicks from the traveler, books the flight.

This “Shop anywhere, but book it here” model is incredibly powerful.  It eliminates Continue reading

Short’s Book It: A Brilliant Booking Breakthrough

Short’s Travel, arguably the most innovative TMC in North America, has done it again*.

Book It** allows a corporate traveler to search for airfares on any site, then e-mail the selected flight info to Short’s for booking and en-route servicing. Completely automated. Fast results.  Pure genius.

Why pure genius?  Because, according to
David LeCompte, Short’s president, some two-thirds of corporate travelers are shopping for their airfares on non-corporate websites anyway. Once they find a good flight, they have to re-enter the details into their corporate tool.  Newsflash – not every traveler bothers with that last step.

Then there’s the small problem that consumer OTAs are Continue reading