Yesterday I led a full-day workshop on travel procurement at NBTA’s annual conference. We had a terrific group of about fifty folks participate. About two-thirds came from travel backgrounds, and about a third came from the procurement side. Lots of good interaction throughout the day.
We’re moving into the hotel sourcing season, so take a moment and think about your favorite little black dress or your best power suit. What makes it your favorite? And how the heck does this relate to hotel sourcing?
Great clothes project the image you want. They send signals. They help define your image. And if you’ve chosen carefully, they help achieve your goals. But they’ll only do that if your clothes fit like a glove. See where this is going? Continue reading →
What the heck does baking have to do with travel data reporting, you ask?
It makes for an interesting metaphor. I used this concept in the speech I gave at the ACTE Canada conference this week in Toronto. I’ll admit that the skit was a bit hokey, but the points about poor preparation of data, half-baked analysis and hanging Christmas lights on plain-jane data were too good to pass up.
As promised, here’s more on the story of hotel clusters and why it’s so relevant to your hotel sourcing efforts. The link above takes you to the must-read Procurement.travel‘s online site, where you’ll get an in-depth look at what clusters are and how they can be used to make your hotel sourcing life easier and more effective. For a handle on the key concepts behind clustering, see this post. In short, hotel clustering’s main benefits are:
Creates highly relevant neighborhood-level markets for rate benchmarking and negotiations