I’m back in the analytics game with tClara

tClara logo

Many of you know that I sold my last company, Travel Analytics,  back in 2006.  I had a 5-year non-compete, and filled my time doing a fair amount of speaking and training, and of course writing here on whatever caught my eye in the travel industry.

Along the way I met some great guys at Diio, the aviation data intelligence firm. They know aviation data inside and out, and have an amazing group of really smart software engineers who – and this is vital – are very focused on providing great customer service.

Long story short, we’ve joined forces to offer on-demand analytics for the corporate travel industry.  Our firm is tClara, pronounced tee-CLAIR-ah, a riff on “clarity”.  You can check out our site here.

Our sweet spot is delivering customized reports in three areas: Airline category analysis, travel policy decision support, and trip friction scoring and benchmarking. Continue reading