“Why would suppliers offer discounts under this open booking format? Why would they simply not let their revenue management team set prices and do away with all discounts?”
Discounts won’t go away in MT 2.0. Here’s why:
Let’s assume that suppliers would still want more than their fair (i.e., unmanaged) share of a corporate account’s business. How will they get that extra share?
Suppliers can expect to get their fair share by Continue reading