When does it make sense for travelers to book outside the corporate channel? Whenever you can get through each of these three gates:
1) Will the open booking data be acquired quickly by the corporate traveler security system? This is a show-stopper for a lot of sites.
Some solutions are to use a tool like ProcureApp, or getting travelers to forward their bookings to an itinerary management tool, like TripIt. Soon, we’ll see data capture solutions from Concur and GDSX, among others. If getting the data is not a problem, then onward…
I’m surprised that two of these posts don’t relate directly to travel procurement (“Trippy…” and “Future Innovations…”). You’re saying it’s OK to cast a wider net in terms of topics. Cool. I’ll continue to bring in this type of content from time to time. What else would you like to see here?
Here are the highlights from my recent presentation at CASMA titled “Future Innovations in Airline Distribution”. The original deck has about 50 slides, but because it was designed for a live 60-minute speech, it’s hard to get the meaning of many of the slides (nearly all pictures) by themselves. So here’s the 3-minute version:
Channels have limits.
Distribution channels are essential to commerce, but they have limits. The Panama Canal has to build wider locks to accommodate the newest and largest cargo ships. This is a metaphor for the GDS distribution channel, as it cannot handle the “wider” content that airlines want to distribute today.
On October 28th in Las Vegas, I’ll present my views on the seven most important innovations to date in airline distribution, and then will make predictions about three future innovations. Here are some of the past innovations that are in my top 20 list, in no special order:
Going from proprietary CRSs to multi-supplier GDSs