Google – the Ultimate Direct Connect Platform?

Let’s connect some dots.

Dot 1: Google is in a quandary. It needs to enter big markets with high growth opportunities.
Dot 2: Google likes the travel industry. I’ve heard estimates that about 10% of its revenues are attributable to travel.
Dot 3: There’s a big travel-related search market that Google hasn’t cracked. It sits behind the walls of the GDSs.
Dot 4: ITA Software has deep expertise in airline pricing, shopping and availability searches. ITA powers Continue reading