Travel Benchmarking Done Well

Benchmarking is one of the most popular requests from travel managers – and one of the most difficult services to provide.  I’ve argued strongly that price benchmarking is wrong and worthless.  Not changing my tune on that one.

Performance benchmarking, however, has a big part to play in any up-and-coming travel program.  The problem Continue reading

ROI on Travel and Meetings – Why Bother?

Have you noticed a surge of interest in measuring ROI on travel and meeting (T&M) spend?  I’ll get right to the point.  Trying to measure the return on travel or meeting spend is not worth the effort.

It’s like taking a long walk in the desert with a crappy map.  You wouldn’t do it by choice.

I get why suppliers, lobbyists and trade associations want to link spending with a positive economic return, especially in these harsh financial times.  I get why buyers would like some way to measure the ROI of their travel budgets.  And I like numbers  and metrics and quantifying stuff more than most people…so why don’t I like this quest to measure travel ROI?

It’s Impractical Continue reading