There’s got to be a way to cut through all the clutter when it comes to travel-related offers. One solution may be to create socially aware offers tied to what’s known about the traveler.
Start with a booked (or just planned) date and destination. Combine that with the traveler’s socially-accessible profile. Assume the traveler selects a persona or trip type, such as “Business + client entertainment”, or “Family vacation”, “Romantic getaway”. Presume the traveler has tied some preferences to each persona.
Together, these elements form the Social Reservation. Put that in the cloud, and let suppliers have a look!
No doubt, given the ever-improving analytics of travel marketers, we’d see more on-target offers presented. Think Groupon and Google Offers brought to your social reservation’s doorstep.
Since the reservation is now social, Continue reading