Imagine giving management a choice between these two travel programs: “Nickels and Dimes” and “Goldmine”.
In the Nickels and Dimes program, they get travelers who are more burned out, more likely to quit, have less productivity, report higher rates of sickness, are less willing to travel, and for the kicker, produce 22% less effective trips.
In the Goldmine program, they get the opposite – happier, healthier, more productive travelers who are more willing to travel and – pay attention – produce more effective trips.
Of course the Goldmine program is going to be more expensive. Just like an iPhone is more expensive than a cheap flip phone…you get what you pay for.
And yet travel managers Continue reading