Have you noticed a surge of interest in measuring ROI on travel and meeting (T&M) spend? I’ll get right to the point. Trying to measure the return on travel or meeting spend is not worth the effort.
It’s like taking a long walk in the desert with a crappy map. You wouldn’t do it by choice.
I get why suppliers, lobbyists and trade associations want to link spending with a positive economic return, especially in these harsh financial times. I get why buyers would like some way to measure the ROI of their travel budgets. And I like numbers and metrics and quantifying stuff more than most people…so why don’t I like this quest to measure travel ROI?
It’s Impractical Continue reading