When does it make sense for travelers to book outside the corporate channel? Whenever you can get through each of these three gates:
1) Will the open booking data be acquired quickly by the corporate traveler security system? This is a show-stopper for a lot of sites.
Some solutions are to use a tool like ProcureApp, or getting travelers to forward their bookings to an itinerary management tool, like TripIt. Soon, we’ll see data capture solutions from Concur and GDSX, among others. If getting the data is not a problem, then onward…
2) Will the consumer site provide cost-competitive prices? Continue reading