Why TMCs Need a Dramatically Different Sales Approach

An uphill struggleEver notice how Travel Management Companies (TMCs) have a hard time selling their value?

It’s not a complicated value proposition.  “We’ll help you book travel at low prices and help your travelers on the road, so you’ll save money and sleep better.”

That’s a pretty easy benefit statement to grasp, right?  So that’s not really the problem.

Two Big Problems

TMCs compete on the wrong metric, and they sell to the wrong people. Continue reading

Pain-less TMC RFP Process

Anyone who’s worked on a TMC RFP knows what a royal pain in the butt these projects are.  Lots of reasons for this – it’s an infrequently sourced category, there are no standard data elements, questions or pricing schedules, and there is no easy way to score bids.

Don Swartz, principal of Corporate Travel Buyer Resources, figured there had to be a better way.  As a former TMC guy and active consultant on TMC bids, he had a ringside seat to these and other problems.

Don’s solution? Streamline and standardize.  Impose reasonable limits on buyers and sellers. Make things easier and faster. Stay focused on the goal: Help buyers make good choices from several well-crafted offers.

The result? A notable reduction in cycle time Continue reading