What’s the airline’s cost of your ticket?

How helpful would it be to know the airline’s cost of any ticket?

Procurement pros often use cost modeling to estimate profit margins, then use that as  context for price negotiations.

But airline pricing doesn’t depend much (some would say at all) on costs – it’s all about supply and demand.

Evan Konwiser and I are developing a website aimed at this issue.  The initial focus is on the consumer market, but we are keen to understand the potential for the corporate travel market as well.

Your feedback will be greatly appreciated!  Click here to weigh in using this 8-question, 3-minute survey: https://aytm.com/r762623

Feel free to share the survey link as you wish.  The survey will close out after 250 responses.

Alternatively, your comments here are most welcome, as always.

Continental Gets It Right, Scene 1

Continental Airlines will charge for meals this fall.  It’s about time.  And money, and choice.

Lots of travel managers and many more travelers will hate seeing this movie.

“You shouldn’t do this – it’s going to cost me more money!”  “You’re just like all the other airlines – unbundling every little thing to make more money”…I can hear the wailing all the way up here in the back seats of this movie theater.

And there, my movie-going readers, is the lesson you already know.  Customers want choices. Continue reading