Why Traveler Friction Matters. 1st in a Series

Traveler Friction Costs Offset Program Savings

This series is based on my keynote speech given at the Beat Live.
 

Traveler Friction vs Travel Policies

Travel programs depend on travel policies for savings.  See how the blue line curves down, just like we expect? Travel policies reduce the cost of a trip. Good to know, right?

But as you increase the strength of that travel policy, you create costs.

Costs we’ll call “traveler friction”. That’s the red curve in the chart above.

Traveler friction comes in the form of Continue reading