Identifying Travel-related Retention Risks

?????????Who can say when a traveler has reached that dreary destination of travel burnout?

It’s a very individual issue, yes?  For some, it may take years of constant hopping from terminal to taxi, while others may arrive after a few weeks of  run-of-the-mill trips, but are suffering the consequences of way too many problems piling up at home.

I knew I was in travel burnout land when, after a few months of intense travel, the sight of my suitcase made me cringe.

Fortunately, there’s a better way to identify travelers at risk of burnout, without having to flash pictures of carry-ons in front of them and look for signs of dread.

My firm, tClara, is scoring traveler itineraries with Trip Friction™ points.  The goal is to create a proxy for the wear and tear travelers incur during their trips.

Why bother?  Because all that travel-related wear and tear eventually creates real costs.  Productivity costs.  Health care and even disability costs.  Lower employee engagement levels.  And eventually the toughest one – employee turnover.

Our industry needs a good metric, a new KPI, to shine a light on this hidden cost of too much travel. Without such a metric, I don’t see how you can truly claim to optimize a travel program…but that’s another story.  Here’s our approach to measuring traveler wear and tear: Continue reading