Traveler Friction

Traveler Friction Red KnotThe concept of traveler friction is not new.  Any frequent traveler will have a “trip from hell” story at hand, but it goes beyond travel plans gone awry.

Traveler friction is about the wear and tear that road warriors accumulate over time.

It includes the stress of coordinating calendars at home and at work before a trip, the loss of sleep and poor health habits on the road, and the stress of returning to work with too much jet lag and too many unanswered emails.

Interested in learning more about traveler friction, and why it matters to every corporate travel program? Here’s a list of resources that will get you started:

Traveler Friction Study cover page

Text TCLARA to 22828 for a free copy

 <<< Traveler Friction: Insights From U.S. Road Warriors  A groundbreaking study of travel’s impact on road warriors.  Has big insights for recruiting, retention, productivity, willingness to travel and trip outcomes. A must read resource. Register here for a free copy.

Why Traveler Friction Matters   An introduction to the concept, and the part it plays in a truly optimized travel program.

The Convenient Fiction of Program Optimization  Calls out TMCs for promising “optimized” programs.  It’s marketing hooey unless you’ve factored in the costs of traveler friction.

Carlson Wagonlit’s study “The Hidden Cost of Business Travel”  A thorough analysis of the factors and costs of business travel-related stress.

Road Warrior Burnout: A Worthy Problem  Focuses on the retention risks facing road warriors.

Travel: How Much is Too Much?  Includes an online self-diagnostic.

Traveler Burnout: Spotting It and Stopping It Summarizes the main costs of traveler burnout and lasy out practical steps for engaging senior management on this issue.

A Brighter Way to Measure Travel’s Impact  Forget trying to calculate travel ROI.  Here’s a much more practical way to measure the impact of your travel policies.

Travel Managers, Choose Your Career Path  Explains how to add strategic value by focusing on a business’s larger goals, such as road warrior retention and productivity.

AstraZeneca’s Efforts to Understand Traveler Friction  How a global life sciences company is incorporating traveler friction into efforts to improve the traveler experience.

Relationship Advice for Road Warriors, aka Super Commuters  These travelers face predictable problems in their personal relationships.  This well-written book delivers great insights and practical advice.

Traveler Friction vs. Trip Friction®  Traveler friction is the generic term for road warrior wear and tear; Trip Friction is tClara’s registered trademark for evaluating traveler wear and tear.