Update: Here’s a more current post that gives you the 3-minute condensed version of this presentation, including the most popular slides.
Here’s what I presented today at the CASMA conference:
The key contents of this speech covered:
- Notable past innovations in airline distribution
- Future trends that will impact the travel industry (e.g., aging population,virtual tourism)
- Three future innovations
- A new shopping cart and a new aisle for buying travel (think Amazon)
- A rich customer profile (not a profile of a rich customer)
- Social PNRs
By “social PNRs”, I mean a pool of reservation records that can be accessed and manged in ways that benefit the travelers. TripIt has made a great start in this area, but it can and should be extended much, much further. More on this later!