What do chickens and travelers have in common? Both might be better off without fences.
That’s one of the issues I raised today at The Beat Live’s closing speech. This speech covered
- The driving forces behind Managed Travel 2.0 and its five key principles
- The three requirements for this concept to take off
- And most intriguingly, several key implications for the major stakeholders in the travel industry.
Here’s the full presentation. It’s a much deeper presentation than what Evan Konwiser and I covered in Boston at GBTA. Like that presentation, this one is in ballroom style (pretty pictures, few words), so it loses some punch without the voice-over. We’ll push out a series of posts to put these pictures into context.
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Gillespie's Guide to Travel Innovation 
Hi Scott, good summary of the challenges and opportunities around the traveller-centric model. I do think that this is a matter of when, not if, and I also think that the innovative leisure sector is potentially primed to drive this. I will be exploring whether there any of these creative technologists might be out there, at an upcoming event here in Singapore: http://webintravel.com/witconference2012/corporate-travel-ripe-for-innovation-acte-angel-investors-joins-wit-start-up-pitch/
Will let you know whether some new ideas pop up!
Hope you are well.
Cheers, Kurt
Scott
WOW! I loved the MT2.0 slide show
In my former life as a TMC Account Mgr, I spent hours every week explaining/defending the pricing in the OBT.
What a wonderful world it could be if TMC’s work together with travelers to book the best/cheapest/or least painful trips.
Radical stuff, man
Pat
Patrick Tracey
Business Travel Sales Manager
Radisson Paper Valley Hotel
@Patrick: “What a wonderful world it could be if TMC’s work together with travelers to book the best/cheapest/or least painful trips”
TMCs work with clients. A client is a company. If you want your dream to become true, It’s very easy:
1/ Managed Travel 2.0 is first a client decision. TMCs have contracts with their clients and they should deliver based on this contract. So update your contract.
2/ Add this in your corporate travel policy, and update accordingly the OBT you use (or the tool list)
3/ trust the TMCs (trust is key …), and yes, TMCs use GDS.
A TMC never mandate anything to its clients. Google is one of our client and has an open policy (for domestic flights) in place since years. For Google, having their travelers more “in charge” and more happy is more important than meeting every year new cost reduction objectives.
We’ve made some studies with yapta concerning our clients on air fare. CWT finds the best initial fare 94% of the time; however, air fare pricing is volatile and Yapta finds a price drop post-purchase in 35% of the itineraries. And we also found that sometimes some fares are not easily found (specific offer sent directly by airlines, etc.) or the guarantees proposed are not the same (ancillary, etc.). So let’s compare Apple with Apple.
TMCs are also delivering “a global and integrated business service”. You can like it or not, but this as a cost.
We also launched a very innovative study concerning the Travel Stress Index recently (http://www.cwt-solutions-group.com/publications-and-media-centre/research-and-view-points/cwt-travel-stress-index.html). If everything goes well we should be able to analyze the impact of a company travel policy on the stress of its travelers.
TMCs are working hard to innovate and propose new services and tools. Personnaly I work on the concept of Corporate Managed Travel 2.0 since several years…
This is my personal opinion, not the one of my company. Examples given are there only to illustrate my ideas and enable an open dialogue based on facts.
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