Ever since working at AT Kearney, I’ve liked the concept of maturity models. You might know them by the term “Stages of Excellence”, or some other label. Done well, they are good at helping you quickly get a feel for where your company stacks up against others.
Here are two maturity models for travel programs that Continue reading
Last quarter’s most popular topics covered travel ROI, savings, metrics and reverse auctions:
ROI on Travel and Meetings – Why Bother? – challenges the feasibility of placing ROI metrics on trips; says there is a “good enough” alternative. It’s called management.
The Real Question Behind Travel ROI – searching for post-trip ROI is a long walk in the hot sun. Far better to focus on this essential question: “What’s the most effective way to achieve my goal?” Sabre and Cisco showed an interesting approach.
Travel Benchmarking Done Well – the Travel GPA tool focuses on actionable benchmarks – stuff that travel managers really need to pay attention to.
Savings Metrics, Rat Farms and KPIs Gone Bad – takes a critical look at three common definitions of savings, and the unintended consequences of each.
Reverse Auctions for Hotels and Car Rates? – wonders if travel suppliers may offer more reverse auctions for their inventory, and the implications for buyers, TMCs and GDSs.
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Benchmarking is one of the most popular requests from travel managers – and one of the most difficult services to provide. I’ve argued strongly that price benchmarking is wrong and worthless. Not changing my tune on that one.
Performance benchmarking, however, has a big part to play in any up-and-coming travel program. The problem Continue reading
Gillespie's Guide to Travel Innovation 